lunes, septiembre 1

SJC - Job Opp / Skype

San Jose, CA
Skype uses Internet Marketing, including affiliate marketing, banner
advertising, email marketing and search engine marketing (SEM) for
continued growth and expansion. The Internet Marketing Sr. Manager
will be responsible for driving relevant and profitable traffic to as well as helping define and execute strategies that
increase activation and monetization of our existing install base.
Specifically, the Sr. Manager will:

 - Develop and coordinate internet marketing strategies for high-
impact changes that positively affect the success of North America
objectives. Implement measured, prioritized testing and accurately
evaluate all results, using key learnings as fodder for additional
strategic planning and future testing. Primary responsibilities
 o Building new user acquisition strategies into regional and global
marketing campaigns.
 o Owning the direct marketing (email) relationship with Skype NA
install base, using email communication to activate, retain and
monetize our users.
 o Designing strategies for SEM campaigns based on business goals,
making sure to incorporate key NA business developments (e.g. new
retail partnerships, unique product offering).
 - Understand the value propositions and functionality of SkypeÂ's
products; use that understanding to create compelling marketing text
that conveys a strong, appropriate value proposition and call-to-
action to key audience segments through different internet marketing
channels and media.
 o Drive for consumer insights through qualitative and quantitative
research efforts. Provide deep insight into consumer segments and use
this insight to drive profitability.
 -Demonstrate a strategic and thorough understanding of key channel
success metrics and how best to prioritize, measure, test and evaluate
methods for optimizing results.
 -Provide valuable thought leadership, strategic thinking and insight
used to help develop new marketing opportunities as well as new
solutions to any existing marketing infrastructure, reporting and
analysis issues.
 -Act as primary North America contact with global Business Analytics
team, helping define, refine and communicate marketing reporting, data
and infrastructure requirements.
 -Provide reporting, forecasting and analysis for North America
marketing campaigns and programs, as well as ad hoc regional requests.
 o Demonstrate a solid, thorough understanding of primary reporting
and analytic tools available. Use these tools to develop regular,
ongoing reports, analysis and insight that help us implement &
evaluate email, online, search engine and website ROI.
 -Collaborate with global colleagues on global initiatives, agreeing
to global strategies and budgets, sharing results and coordinating on
core projects.
 -Manage relationship with global IM team and represent North America
interests with 3rd Parties (agencies & vendors) who manage our email,
SEM and internet marketing programs.
 -Establish strong relationships with product and marketing partners
to build winning consumer campaigns. Partner with Product and Business
leads to influence new product development and enhancements to
existing products.

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