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MTV Networks -Marketing Programs Coordinator
MTV Networks is hiring in San Francisco-Marketing Programs Coordinator
PLEASE READ ENTIRE POST BEFORE APPLYING! Marketing Programs Coordinator-Shockwave
Are you a bold marketing professional with solid technical skills managing multiple projects currently within a dynamic entertainment or game business? Have you worked in a consumer facing company tracking trends and competitors and industry events and changes? Have you been the point of contact both internally and externally for marketing projects that affect the business?
What you get to do every day:
• Develop and oversee annual Marketing programs calendar • Plan and implement seasonal and promotional events and all related supporting programs, to include direct response display, email, television advertising, and social media • Define goals and budgets for marketing programs, ensuring that programs execute on core business objectives • Align with the Product, Content Acquisition, and Marketing teams and as Marketing liaison with external partners - game developers and publishers, advertising networks, agencies, and vendors • Run and create reports using internal tracking tools • Analyze data and optimize advertising, programming and merchandising decisions against response, traffic, registration, and conversion • Manage house advertising inventory allocation and submit requests to intra-company contacts for ad inventory, manage creative fulfillment and tracking • Media buyer and manager for CPL, CPC, and CPA programs • Manage insertion orders and billing and monitor ROI • Traffic and manage creative assets for marketing promotions; write and submit creative requests, route designs for approval, provide copyediting and creative direction • Modify and test advertising and product creative and placements to monitor impact on conversion • Track trends and competitors, promotions, and product performance on competing games portals
What you bring to the role in your professional toolkit:
• BS/BA and a minimum of 3 years marketing experience in a comparable role in a business to consumer, online, digital entertainment or casual game company • Solid hands-on daily use of all parts of the Microsoft Office suite • Some exposure to web analytics systems and syndicated services preferably Omniture SiteCatalyst or Google analytics • Experience trafficking online content in a publishing or retail environment • Passion and interest in the online consumer entertainment • Self-starter with the ability to think strategically but execute tactically and manage multiple tasks and responsibilities in a fast-paced environment • Able to analyze data and make informed marketing decisions based on in-house and industry trends and conversion metrics • An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact • Excellent decision making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives • Able to meet deliverables and drive your work to completion within specified timelines • Great communication skills both written and verbal • Able to present ideas and solutions to many audiences including senior management • Can work cross functionally in many areas without being constrained by your job function • Collaborative, upbeat work ethic where you can take ownership and have fun
Are you qualified? If so please apply by sending your resume to leaATmtvnmixDOTcom and also send me a linkedin invitation. Please DO NOT contact me for any other type of solicitation. I will respond and accept your connection and also contact you directly regarding your fit for the role. Thanks for your interest!