LAX JOB OPP - LA PHILHARMONIC/HOLLYWOOD BOWL - marketing mgr & classical publicist

Publicist, Classical Music

Tue., May. 26, 2009

Department: Public Relations

Salary Grade: Exempt

Reports to: Director of Public Relations

Direct Reports: None

Interacts With:

* All members of Public Relations Department
* All Media
* All LAPA Departments
* Musicians, Guest Artists

Statement of the job:

* Working collaboratively within the Public Relations department, secure maximum coverage for the classical music events and liaison between the LAPA and the media in order to strategically promote assigned classical music and other programming activities and initiatives of the Los Angeles Philharmonic Association. These include the LAPA Winter Season at the Walt Disney Concert Hall, the Hollywood Bowl, special Series, run outs, tours and internal initiatives such as educational programs, as needed.
* Essential Functions:
* Plan, pitch and place stories in local and national print, broadcast and electronic media outlets (and international where appropriate). To pro-actively seek editorial coverage to raise the profile of the LAPA brand.
* Work year round on press exposure for the LAPA departmental projects and initiatives; act as liaison between assigned LAPA departments and PR staff; and facilitate other department’s informational needs.
* To establish, develop and maintain productive relations with a very wide range of national and specialist media, and with colleagues within the music industry.
* Work collaboratively with external public relations, producers, and promoters, record companies and broadcasters.
* Coordinate/facilitate interviews, including transportation of artists when needed.
* Write and edit press releases, media alerts, biographical information and other written materials, as assigned.
* Arrange and coordinate photo and video shoots for all LAPA venues including requests from outside parties.
* Work with LAPA musicians and guest artists’ representatives on assigned concert dates and special projects to maximize press exposure.
* Attend assigned concerts and handle media relations duty for all LAPA venues, as assigned.
* Work with PR staff on special events including galas, press conferences, press receptions, WDCH events and miscellaneous events as assigned.
* Other duties as assigned.

Requirements:

* Good classical music knowledge and interest required. The ideal candidate will have a desire to work with musicians and will also have knowledge of general music repertoire and artists including pop, world and theatre.
* 3+ years of progressive public relations experience with emphasis in classical music organizations
* Proven ability to work effectively with musicians and guest artists and to handle projects with minimal supervision.
* Strong classical music repertoire knowledge is required.
* Creative, innovative thinker with an excellent sense of the local and national media plus some international knowledge.
* Impeccable writing and communication skills
* Strong collaboration and interpersonal skills in conjunction with excellent formal and informal presentation skills.
* Good critical thinking skills and ability to deliver and sustain high quality productivity in a fast paced event driven environment.
* Diplomacy.
* Undergraduate degree in music, arts marketing, or journalism preferred or equivalent experience.

To apply for this position, please submit your resumé and cover letter as a Microsoft Word (DOC) or Acrobat (PDF) document only to: Human Resources, email: applicant[at]laphil[dot]org.

An Equal Opportunity Employer: It is the policy of the Los Angeles Philharmonic Association to provide all persons with equal employment opportunities without regard to race, color, religion, sex, national origin, marital status, sexual orientation, handicap, age, or Vietnam Veteran status.

Please note: The Association does thorough background checks on all applicants using Kroll Background America, Inc.

//

Marketing Manager

Mon., Jun. 22, 2009

Department: Marketing & Communications

Classification: Exempt

Summary of the Job:

Manage group that tracks sales statistics for all LA Philharmonic presentations at Walt Disney Concert Hall and the Hollywood Bowl. Conduct analyses, identify trends and prepare reports including recommendations for use in long term strategic planning. Oversee direct mail and telesales campaigns. Support group sales. Oversee approval of marketing expense invoices.

Essential Functions:

* Utilize historical results and trends to develop first draft of the division’s annual income budget and long range financial projections. Update forecast quarterly.
* Partner with the Director to develop pricing and revenue scenarios that support projections for all orchestra concerts and presentations.
* Perform in-depth analysis of current sales, historical sales and market trends to support Director in development of strategic market planning. Ensure that data is updated daily.
* Produce weekly reports on sales trends.
* Directly supervise, manage, coach and appraise support staff to ensure maximum accuracy, efficiency and service.
* Monitor marketing expenses for each concert/presentation.
* Ensure list management and direct mail efforts are appropriately targeted and directly support established sales goals.
* Develop and implement annual comprehensive direct mail marketing campaign to provide best opportunity to achieve revenue goals.
* Oversee telesales team by creating and developing well-targeted campaign. Determine lead groupings to be used and develop scripts for sales calls. Monitor progress and adjust efforts as needed, including repackaging of season.
* Support Groups Manager in developing effective and successful volume sales campaigns. Keeps Box Office Treasurers updated as needed.
* Ensure timely and accurate delivery of daily and weekly sales reports.
* Ensure department expense invoices are processed correctly and in a timely manner.
* Other duties as may be assigned

Relationships:

* Reports To: Director of Sales and Customer Service
* Interacts With:
o Marketing staff
o Development Staff
o Finance & IT staff
o Artistic Planning & Presentations staff
o Sales staff
Supervises:
o Marketing Analyst
o Marketing Coordinator

Requirements:

* BS degree in Marketing or related field. A combination of education and experience may be considered as a substitute for the degree requirement.
* Minimum of 5 years experience in marketing or marketing/sales.
* Minimum of 3 years experience in market research and analysis.
* Minimum of one year experience in the ticketed events field.
* Minimum of 3 years experience in supervision.
* Available to work flexible hours including evenings and weekends as needed.
* Ability to remain seated at computer for extended periods.

To apply for this position, please submit your resumé and cover letter as a Microsoft Word (DOC) or Acrobat (PDF) document only to: Human Resources, email: applicant[at]laphil[dot]org.

An Equal Opportunity Employer: It is the policy of the Los Angeles Philharmonic Association to provide all persons with equal employment opportunities without regard to race, color, religion, sex, national origin, marital status, sexual orientation, handicap, age, or Vietnam Veteran status.

Please note: The Association does thorough background checks on all applicants using Kroll Background America, Inc.