LAX JOB OPP - JOB: Online Marketing for Rhino

Senior Director, Online Marketing
This is a FULL TIME JOB
Location: Burbank CA
Date Posted: 7/7/2009 1:39:36 PM
Details: Job Summary:
The Senior Director of Online Marketing brings excellent brand and product marketing skills, as well as strong leadership and team management skills, to a diverse and dynamic team. Focused on delivering incredible consumer promotions and profit, the Sr. Director of Online Marketing will lead successful marketing initiatives and unique online consumer experiences for both Rhino.com and all of our artists' sites (Grateful Dead, Frank Sinatra, BeeGees, Monkees, etc.). This role requires a deep understanding of online music, video and related purchase behaviors; brand building, product and site marketing techniques; technology, online merchandising, analytics and online media techniques.

Purpose of Position:
Through exceptional consumer experiences and offers, increase revenue and margin while simultaneously increasing core brand metrics.

Primary Responsibilities:
 Be a hands-on marketer (you are expected to craft, execute and measure your campaigns)
 Build the Rhino and band brands via the online channel
 Assist in growing Rhino's direct to consumer business
 Create and execute online marketing plans and campaigns (full mix for acquisition and loyalty ˆ promotions, SEO, SEM, display ads, syndication, affiliate program, subscription programs, etc.)
 Ensure marketing integration with product managers/offline marketing where appropriate
 Provide teams with strategic business and marketing direction
 Assist in setting department/direct-to-consumer strategies, goals and measures of success
 Own the financial success of all online marketing and campaigns - steering forecasts, budgets, and investments
 Develop people within the team and across our organization by coaching, identifying areas for growth, celebrating successes and keeping an open dialogue with all teams
 Establish and achieve measures of success and methods of measurement

Experience Guidelines
 8+ years of leading teams and executing online marketing campaigns including:
o 2+ years of interactive agency experience highly desirable
o 3+ years of client-side brand and product marketing (music marketing experience desirable but not essential)
o 3+ years of leading online marketing teams

Education:
Bachelor's degree or equivalent experience required

Focus Areas as a Percentage Effort (across all sites)
 Brand Marketing 25%
 Site Marketing 60%
 Product Specific Marketing (PM Support) 5%
 Reporting 5%
 Innovation 5%

JOB-97737-84@entertainmentcareers.net