Manager of Marketing/Communications- Harwood Institute (Bethesda, Maryland)

The Harwood Institute for Public Innovation is looking for a proven
marketing/communications manager who is motivated by the opportunity
to be part of a growing organization. The mission of this position is
to expand the reach of one of the nation's most respected and
innovative organizations dedicated to helping people find new pathways
to imagine and act for the public good.

For nearly two decades, the Institute has worked to discover how
individuals, organizations, and communities can create change and
authentic hope in the face of negative conditions. Just two years ago
the Institute began its shift from a project-based operation focused
on innovating to an organization focused on packaging and spreading
its ideas and tools to enable people across the nation to tap their
own potential to make a difference while joining with others to forge
a common future.

Communications is a core part of our work, and this is a critical
position responsible for collaborating in the creation of the
organization's strategy and vision around marketing and
communications. A successful candidate must demonstrate both in-depth
knowledge and successful employment of current marketing techniques,
including print and electronic media campaigns, Web-based promotional
techniques (including analysis and adaptive response to available Web
metrics), employment of electronic media to target and attract
specific audiences, and a working knowledge of audio/video/social
networking techniques, including podcasts, streaming media,
interactive media techniques, and live audience engagement using
current media options, such as texting.

We are looking for a strong commitment and demonstrated success.

The person selected will:
Coordinate internal and external communications
Write, edit, coordinate, and provide quality control check for the
production of communications and publications
In coordination with development staff, create marketing
communications templates to be used with prospective corporate and
foundation prospects
Collaborate in prospecting for potential funders and assist with grant
writing and reporting
Help plan annual fundraising and cultivation events
Manage Web site content including updates, Web ads, mailing campaigns
and e-blasts
Coordinate systems for regular networking site updates and changes
Research optimal internet partners to help grow Harwood's presence
online
Evaluate and make recommendations on future internet marketing efforts
Manage media relationships
Identify and promote accomplishments through press releases, press
events, and articles in professional publications
Ensure positive media coverage
Coordinate publicity efforts including coordinating photo shoots and
other publicity events
Other duties as assigned
Requirements:

Minimum 3-5 years' public relations experience with a national nonprofit
Able to identify and cultivate key media contacts
Demonstrated experience in interactive marketing and/or media
Knowledge of social networking sites and protocols and blog
development tools
Able to quickly produce clear, persuasive, well-organized and fact-
checked information, including rewriting the work of others
Superior writing, listening, and verbal communication skills,
including exceptionally strong proofreading and editing abilities
Strong ability to set goals proactively, identify intermediate
objectives, recognize resources necessary to achieve those goals and
objectives, and a willingness to find those resources
Able to handle multiple projects and priorities simultaneously, and to
consistently meet deadlines
Ability to take initiative, work effectively independently, as a
member of a team, cross-functional, and work under pressure
Demonstrated organizational skills, attention to detail and research,
analytical and strategic thinking skills
Excellent interpersonal communications skills and sense of humor
Knowledge of appropriate software
Ability to manage database maintenance
Experience working with diverse populations
Salary is competitive and commensurate with experience, and includes
excellent benefits.

Start Date: Immediate
We are an equal opportunity employer. Diverse candidates are
encouraged to apply.
To Apply: No phone calls, please. Submit resume, cover letter with
salary history, and writing sample relevant to this position's
responsibilities (attachments as MS Word documents for e-mail
responses) to:
Harwood Institute
HR/Marketing Communications
4915 St. Elmo Avenue, #402
Bethesda, MD 20814
Fax: (301) 656-0533
E-mail: ahayward@theharwoodinstitute.org