JOB OPP @ Mindshare

Begin forwarded message:

Associate- Mindshare 
Functional Role: Exchange Planning 
Reports to: *Senior Associate, Exchange Planning 
Experience: * 0-2 years 
Current Position(s): *Assistant Media Planner 
Company Overview: 
Mindshare is a next generation marketing services agency. We believe   
brands aren't simply driven by an idea or ideals. A brand's value is   
driven through a series of exchanges with people. We use insights and   
analytics to map this value exchange and to design a growth strategy.   
We infuse this strategy with creativity to invent communications   
ideas. We action these ideas via our robust global network of 97   
offices in 67 countries with $26.9 billion (Source: RECMA) in media   
billings. Mindshare is part of GroupM, the leading global media   
investment management operation that serves as the parent company to   
WPP media agencies including MediaCom, Mediaedge:cia and MAXUS. 

Job Overview: 
The Associate, Exchange Planning works in support of the Senior   
Associate and Manager to implement the brand's tactical plan on a day- 
to-day basis, ultimately accomplishing the Client's marketing and   
promotional objectives. This is an entry-level position providing The   
Exchange Planning team support while learning through established   
training programs and on-the-job training. This position involves   
developing the details of the tactical plan and, working with the   
implementation groups. The Associate is also responsible for expanding   
his/her knowledge base in preparation for promotion. As an Associate   
gains experience, the ability to develop a plan from start to finish,   
with limited supervision, should be apparent. 

Job Responsibilities: 
· Studies demographic data and consumer profiles to identify desired   
target audiences for specific media vehicles, including lifestyles and   
psychographics 
· Research, compile, and write competitive analysis to understand   
where the competitors are advertising and how much they are spending.   
As an Associate gains experience, and under tutelage of the Senior   
Associate, responsibilities shall include drawing implications to a   
Client's business 
· Works with the Senior Associate and Manager to steward tactical   
media plans that drive Client business results 
· Develops, under the supervision of the Senior Associate, media plans   
that specify which forms of media will be used to effectively reach   
the target audience 
· Works with the Senior Associate and Manager, as well as   
implementation groups to deliver client value through better-than- 
marketplace pricing. Implementation groups may include National   
Television, Local Broadcast, Out of Home, Print, Local Promotions 
· Performs various calculations to identify the usefulness of   
different mediums 
· Assists in the development of budget allocations across media and   
media mix scenarios, under the supervision of the Senior Associate 
· Under the supervision of the Senior Associate, assists in   
maintaining budget updates and spreadsheets 
· Maintains and communicates up-to-date records of the implementation   
of plans. Records may include (but not limited to): insertion orders,   
buys, positioning reports, media purchase authorizations, purchase   
orders, contact reports/emails outlining communication between media   
vendors, Client and internal teams, etc. 
· Provides research and analysis to address various issues that arise   
in the execution of the media plan 
· Develops agency point of views on media opportunities for submission/ 
presentation to the Client 
· Meets with media sales representatives to obtain information about   
their offerings and determines relevance to respective accounts 
· Leverages media relationships to deliver best in class activation,   
first to market opportunities, latest in medium's technology, etc. 
· Under the supervision of the Senior Associate, delivers brand   
building communications employing the most compelling consumer   
touchpoints 
· As appropriate, participates in brainstorm meetings with Business   
Planning, Invention and Agency Partners 
· Assists in briefing key media owners/partners (needs vary by account) 
· Assists in constructing performance reports using Mindshare and   
syndicated tools that provide learnings to fuel the Business Planning   
process, shaping the next round of client solutions 
· On accounts with limited Business Planning, works with syndicated   
data (Simmons, MRI, TNS, etc.) to assist in developing consumer and   
competitive insights 
· Maintains daily status list and works with Senior Associate to   
prioritize projects 
· Participates in team status meetings and in Client status calls/ 
meetings as appropriate 
· Some Client contact as appropriate (needs vary by account) 
· Exposure to digital planning as required (needs vary by account) 
· Assists in the development of plan presentations/recommendations to   
Clients 
· May manage interns 
· Participates in Mindshare training program 
· Serves as a contact for creative agencies as required (needs vary by   
account) 
Job Skills & Requirements: 
· Bachelor's degree, preferably with a concentration in advertising,   
marketing, business administration, communications or other related   
field 
· Although no media planning experience is required an internship with   
an advertising/media agency is strongly preferred 
· Basic knowledge of media 
· Comfortable working with budgets and numbers 
· Excellent verbal and written skills 
· Strong quantitative and analytical skills 
· Exceptional organizational skills, multi-tasking capabilities and   
detail oriented 
· Computer literate with proficiency in Excel, Word and PowerPoint 
· Strong communication and people skills; positive attitude and team   
player 
· Prior knowledge of media tools and Donovan Data Systems is a plus   
but not required 

Please have applicants email me directly at: celeste.bazan@mindshareworld.com