Associate- Mindshare Functional Role: Exchange Planning Reports to: *Senior Associate, Exchange Planning Experience: * 0-2 years Current Position(s): *Assistant Media Planner Company Overview: Mindshare is a next generation marketing services agency. We believe brands aren't simply driven by an idea or ideals. A brand's value is driven through a series of exchanges with people. We use insights and analytics to map this value exchange and to design a growth strategy. We infuse this strategy with creativity to invent communications ideas. We action these ideas via our robust global network of 97 offices in 67 countries with $26.9 billion (Source: RECMA) in media billings. Mindshare is part of GroupM, the leading global media investment management operation that serves as the parent company to WPP media agencies including MediaCom, Mediaedge:cia and MAXUS.
Job Overview: The Associate, Exchange Planning works in support of the Senior Associate and Manager to implement the brand's tactical plan on a day- to-day basis, ultimately accomplishing the Client's marketing and promotional objectives. This is an entry-level position providing The Exchange Planning team support while learning through established training programs and on-the-job training. This position involves developing the details of the tactical plan and, working with the implementation groups. The Associate is also responsible for expanding his/her knowledge base in preparation for promotion. As an Associate gains experience, the ability to develop a plan from start to finish, with limited supervision, should be apparent.
Job Responsibilities: · Studies demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics · Research, compile, and write competitive analysis to understand where the competitors are advertising and how much they are spending. As an Associate gains experience, and under tutelage of the Senior Associate, responsibilities shall include drawing implications to a Client's business · Works with the Senior Associate and Manager to steward tactical media plans that drive Client business results · Develops, under the supervision of the Senior Associate, media plans that specify which forms of media will be used to effectively reach the target audience · Works with the Senior Associate and Manager, as well as implementation groups to deliver client value through better-than- marketplace pricing. Implementation groups may include National Television, Local Broadcast, Out of Home, Print, Local Promotions · Performs various calculations to identify the usefulness of different mediums · Assists in the development of budget allocations across media and media mix scenarios, under the supervision of the Senior Associate · Under the supervision of the Senior Associate, assists in maintaining budget updates and spreadsheets · Maintains and communicates up-to-date records of the implementation of plans. Records may include (but not limited to): insertion orders, buys, positioning reports, media purchase authorizations, purchase orders, contact reports/emails outlining communication between media vendors, Client and internal teams, etc. · Provides research and analysis to address various issues that arise in the execution of the media plan · Develops agency point of views on media opportunities for submission/ presentation to the Client · Meets with media sales representatives to obtain information about their offerings and determines relevance to respective accounts · Leverages media relationships to deliver best in class activation, first to market opportunities, latest in medium's technology, etc. · Under the supervision of the Senior Associate, delivers brand building communications employing the most compelling consumer touchpoints · As appropriate, participates in brainstorm meetings with Business Planning, Invention and Agency Partners · Assists in briefing key media owners/partners (needs vary by account) · Assists in constructing performance reports using Mindshare and syndicated tools that provide learnings to fuel the Business Planning process, shaping the next round of client solutions · On accounts with limited Business Planning, works with syndicated data (Simmons, MRI, TNS, etc.) to assist in developing consumer and competitive insights · Maintains daily status list and works with Senior Associate to prioritize projects · Participates in team status meetings and in Client status calls/ meetings as appropriate · Some Client contact as appropriate (needs vary by account) · Exposure to digital planning as required (needs vary by account) · Assists in the development of plan presentations/recommendations to Clients · May manage interns · Participates in Mindshare training program · Serves as a contact for creative agencies as required (needs vary by account) Job Skills & Requirements: · Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, communications or other related field · Although no media planning experience is required an internship with an advertising/media agency is strongly preferred · Basic knowledge of media · Comfortable working with budgets and numbers · Excellent verbal and written skills · Strong quantitative and analytical skills · Exceptional organizational skills, multi-tasking capabilities and detail oriented · Computer literate with proficiency in Excel, Word and PowerPoint · Strong communication and people skills; positive attitude and team player · Prior knowledge of media tools and Donovan Data Systems is a plus but not required