martes, diciembre 8

NY JOB OPP - The National Urban League seeks a Director, Media Relations

Just the messenger

The National Urban League seeks a Director, Media Relations in the
Marketing & Communications department. The Director, Media Relations
promotes awareness of the National Urban League to key constituents
and through a wide variety of media channels. Under direction of the
Vice President, Marketing & Communications, the Director, Media
Relations shapes and executes the organization's external and internal
communications (among 100+ affiliates). S/he undertakes all
traditional public relations activities including media relations,
publications publicity and special event support. The Director, Media
Relations also works very closely and independently with other
department leaders.

Essential Functions:

•Responsible for increasing the organization's influence with and
visibility in the print, radio, TV, web-based news media outlets.
•Develops and pitches stories to national and local media; organizes
news conferences and appearances; coordinates issues management,
message development and other communication needs of the organization.
•Conducts quick, accurate research into topics on which National Urban
League will engage in public discourse. Provides talking points to
spokesperson. •Responsible for managing vendors, agencies and
freelancers as needed. •Develop press releases, editorials, media
alerts and executive statements; •Assist with planning and preparation
of the organization's annual report and the State of Black America
report; •Assist with the creation of content for the organization's
Urban Influence Magazine. •Clip tracking/acquisition; monitors daily
newspapers, magazines, publications. •Strong media relations strategy
and management experience, including significant record of
accomplishment with major media.

Organizational Relationships:

•Cultivate and manage relationships with reporters, editors,
producers, and conduct proactive outreach to the national and special
interest press in Washington, D.C. •Coordinates planning of media
events with external partners and with other departments within the
National Urban League headquarters. •Disseminates information and
materials to affiliates as needed.

•Bachelors Degree in Journalism, Communication or English. Masters
Degree in Journalism a plus, or a combination of education &


•Must have 6+ years of experience working with strategic
communications, public relations practices and procedures. Corporate,
agency or government, non-profit or public affairs communications
experience strongly preferred. •Must have 3+ years experience managing
video production projects.

Skills & Knowledge:

•Must have strong writing and editing skills. •Must have solid time
management skills and the ability to manage multiple projects in a
fast-paced deadline driven environment. •Must have solid news judgment
and the ability to contribute to strategic thinking as well as the
development and execution of PR programs. • Must possess a highly
developed sense of judgment, diplomacy, and be able to function
independently as well as part of a team. •Must have a thorough
knowledge of Microsoft Office, Outlook and Internet Explorer.
Moreover, s/he must be able to use and manage software employed for
mass-distribution of E-newsletters and press releases. •Some travel

Salary: $70,000 - 85,000

To apply submit cover letter & resume to Human Resources Department,
National Urban League, 120 Wall Street, New York, NY 10005 or e-mail

Deadline to apply: November 12, 2009

The National Urban League is an Equal Opportunity Employer

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