LAX JOB OPP - Coordinator, Digital Analytics- Initiative

Coordinator, Digital Analytics- Initiative
Department: Digital
Position Summary: The Digital Coordinator will drive the reporting
function which is an essential piece of the digital campaign planning
process. The position is suited for a quantitatively oriented
individual who has a passion for digital media.

Essential Responsibilities:
Competitive Reporting
-Utilize marketing research tools (such as Nielsen AdRelevance) to
learn competitor behaviors/spending habits and evaluate creative
examples
-Manage/Merge reporting (in Excel) from reporting sources
-Develop overall competitive summary report along with key insights
and implications/recommendations

Media Performance Reporting
-Report on campaign performance and develop summary page with
optimization recommendations
-Develop models and projections to estimate plan results
-Evaluate client creative/website/media plan and suggest/implement tests
Job Requirements:
• Excellent working knowledge of Excel; must have experience with
advanced features like pivot tables, formulas and macros, etc.
• Bachelor's degree in finance, accounting, business, economics,
statistics, mathematics or computer science preferred, but other areas
of study will also be considered
• 1+ years work or internship experience in finance or digital
media space preferred
• Excellent attention to detail
• Good verbal and written communication
• Ability to be flexible and be a team player
All applicants can send their resumes and cover letter to lajobs@us.initiative.com
ATTN: Human Resources.